AIAT 2026 Kuala Lumpur

Integrated Campaign · Brand Experience · Event Communications

Building an Integrated Campaign Experience for an International Aviation Tournament for School Students

PROJECT OVERVIEW

Product
Aerosim International Aviation Tournament (AIAT) 2026 Kuala Lumpur

Company
Aerosim HK Ltd.

Role
Campaign Designer / Marketing & Corporate Communications

Scope
Campaign Identity · Digital Campaign · Print Collateral · Event Branding · Environmental Graphics · Participant Materials · Winner Recognition

Key Deliverables
Promotional Posters · Social Media · Backdrops · Beach Flags · Lanyards & Nametags · Runway Floor Graphic · Brochure · Roll-up · Winner Tickets · Trophies · Jacket Patches · Stickers · Merchandise

Timeline
Approx. 1 month

The campaign was applied across both screen-based and physical formats, from recruitment posters and social media to backdrops, floor graphics, trophies and event collateral.

AIAT 2026 Kuala Lumpur required a visual system that could work across the entire tournament experience — from early recruitment and digital promotion to the live event, participant materials, and winner recognition.

I developed and adapted the campaign across a wide range of touchpoints, creating a consistent identity that could move between social media, printed collateral, event environments and award-related materials while still feeling part of one tournament.

01 — Campaign Identity and Launch

Official Poster

Establishing a recognisable campaign identity for the tournament’s 5th anniversary and Kuala Lumpur edition

02 — Digital Campaign & Storytelling

AIAT Social Campaign

Extending the campaign into an ongoing digital narrative, from registration and tournament education to stage communication and winner announcements

03 — Participant & Event Experience

Turning the Competition Floor into a Runway - Translating the campaign identity into the physical tournament experience

04 — Finale & Winners Recognition

Recognition, Reimagined as a Boarding Experience

Winners Trophies

THE CHALLENGE

The challenge was maintaining one coherent campaign identity across a large and constantly expanding range of touchpoints. The same visual language needed to work across social media, printed communication, participant materials, large-format event graphics and winner recognition — each with very different formats and information needs.

At the same time, the campaign needed to communicate the excitement of aviation and competition without losing clarity across information-heavy materials.

THE DESIGN APPROACH

I built the campaign around a bold purple visual language, strong typography and aviation-led imagery, then adapted the system across each stage of the tournament. Recurring elements such as aircraft visuals, runway references, boarding-pass concepts and the 5th Anniversary identity helped keep the experience recognisable while allowing individual materials to serve different purposes.

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